Show Your(s)e.l.f.
Copywriting
Believe it or not, this multi-episode series is the product of another single-asset ask from e.l.f. Beauty. Each episode highlights a bold disruptor with a kind heart—a trailblazer redefining beauty in their own way. Show Your(s)e.l.f. pairs candid conversation with high-energy visuals and e.l.f.’s signature attitude. It’s a celebration of authenticity that has redefined how e.l.f. incorporates its brand messaging into documentary content.





