To further build on the “Change the Board Game” Initiative, e.l.f. tapped activist and sports icon Billie Jean King to serve, literally, more facts about boardroom inequities to a wide audience.

A one-day shoot in Los Angeles (production company: O-Positive) netted three unique social videos and a trailer. 

“Serving Facts” became a key part of e.l.f. 's purpose-forward impact, highlighting and empowering legendary females in sports while also tying seamlessly into the Change the Board Game initiative.