When Americares, a global health and disaster relief org supporting communities before, during, and after disasters, asked for a fresh brand identity for their 2024 Airlift Benefit, we knew it had to be special. Not only was it their 45th anniversary, but it was being held at the iconic TWA Hotel at JFK Airport. 

Copy and concepting had to be informative, but catchy enough to pair with a retro, easy-to-love visual identity that tied the Americares brand to the venue. Thus, “Care Atlas” came to be.